The USC Sol Price School of Public Policy’s Executive Master of Leadership (EML) program prepares senior-level professionals from the public, private, and nonprofit sectors for careers in the executive suite and to lead organizations through change.
USC Price approached UNINCORPORATED to design a new website and develop higher education inbound marketing content in order to attract prospective students.
We were then tasked with building sophisticated email marketing automations to nurture prospects through the enrollment process.
Graduate Student Recruitment
The most successful piece of content marketing was the Leadership Style Quiz which earned 10,561 new leads (and counting).
The Leadership Style Quiz included a report with six supporting blogs explaining the characteristics and application of each style.
The quiz has been used by companies including Accenture, Disney, Google, Kaiser Permanente, and schools including University of Colorado Boulder, NYU, and the University of Minnesota.
Student Recruitment Marketing
In a little over two years, UNINCORPORATED’s weekly blogging and SEO strategies grew the EML website from infancy to maturity.
In 2018, EML’s website earned 2,716 new leads and 9,150 clicks on 175,000 organic impressions. In 2019, new leads grew 248%, organic clicks grew 278%, and impressions grew 307%.
Other services provided to EML:
- School branding
- Graphic design
- Social media content development
- Social media management