Seattle University is a modern, progressive, and global Jesuit Catholic university in the heart of tech-heavy Seattle’s eclectic Capitol Hill neighborhood. The school is the largest independent university in the Northwestern United States, with over 7,500 students enrolled in undergraduate and graduate programs within eight schools.
Challenge
Seattle University wanted to launch a campaign that would enhance its reputation and raise awareness among key constituents in their geographic area. In order to gain support for the campaign, they needed to create pre-visualization that would effectively inspire and excite decision-makers to support the initiative.
Results
UNINCORPORATED developed 5 creative concepts for Seattle University’s brand awareness campaign. Together with the client, we identified the strongest campaign concept as “Write a New Code”. Although this campaign was not launched to the general public, it successfully reignited interest and engagement among university stakeholders for their reputation campaign.
“We learned that creative campaigns effectively cast the vision for a University’s brand image, especially when the institution is transitioning its leadership team and wants to enhance its reputation within the community.”
Rebecca Koller, Chief Design Officer