The challenge
Facing the need to modernize its outreach and educational tools, Ostrow aimed to create compelling, educational content that showcased the school’s cutting-edge techniques and vibrant community. The challenge was to effectively communicate these qualities in a saturated market, appealing to new demographics while maintaining academic excellence.
Strategy
Our comprehensive strategy included the creation of engaging brand videos, highly targeted digital marketing campaigns, and educational content that positioned Ostrow as a leader in dental education. We also introduced innovative tools, such as a virtual patient gam, to enhance interactive learning and engagement, ensuring the content was not only informative but also technologically advanced and user-friendly.
Results
The strategic initiatives led to a marked increase in engagement and inquiries from prospective students, with the brand video serving as a cornerstone of the new digital strategy. The success of the video and other marketing materials helped solidify Ostrow’s position as a top-tier dental school, resulting in increased applications and heightened interest in their programs. Our efforts also boosted the school’s visibility in international markets, attracting a diverse array of students and faculty.
Awards
American Advertising Awards - Los Angeles Competition - 2019
Category: Public Service Brochure/Sales Kit
Award: Bronze
Award: Bronze
