The challenge
USC was tasked with creating a new school of dance, USC Kaufman, that would not only offer top-tier dance education but also embody the university's commitment to interdisciplinary and collaborative work. The challenge for UNINCORPORATED was establishing a compelling brand identity that would attract a diverse body of talented students and position USC Kaufman alongside the nation's best dance schools.
Strategy
UNINCORPORATED was engaged to develop the brand's name, visual identity, and website. To mirror the innovative and dynamic nature of USC Kaufman, we utilized vibrant and dynamic photography across all marketing materials. This included:
- Admission Brochure: Designed as the primary marketing tool for student recruitment, featuring dynamic photography and lifestyle imagery to convey the vibrancy of dancer life on campus.
- Admission Brochure: Designed as the primary marketing tool for student recruitment, featuring dynamic photography and lifestyle imagery to convey the vibrancy of dancer life on campus.
- Admission Brochure: Designed as the primary marketing tool for student recruitment, featuring dynamic photography and lifestyle imagery to convey the vibrancy of dancer life on campus.
Results
The branding and marketing materials developed by UNINCORPORATED successfully positioned USC Kaufman as a leading institution for dance education. The admissions brochure and other collateral have been instrumental in attracting a diverse and talented student body, while the advancement materials have helped to foster community support and investment. The Creative Life Poster, in particular, has become a cherished item among students, enhancing their engagement and excitement about their educational journey at USC Kaufman.
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