USC Dornsife

Services / What We Offered

Strategy
Branding
Creative
Development

Industry / Work Sectors

Education

About

The USC Dornsife College of Letters, Arts and Sciences is the academic core of the University of Southern California. It is the largest school within the university and offers over 80 majors to its diverse student body. USC Dornsife attracts some of the most talented students in the world, providing them with a distinctively 21st-century liberal arts education infused with their West Coast, entrepreneurial spirit.

The challenge

The admissions team sought to effectively communicate Dornsife’s identity through innovative print and digital materials, aiming to encapsulate the essence of its academic offerings and student life while adhering to USC's brand guidelines.

Strategy

UNINCORPORATED embarked on a comprehensive rebranding project, creating a suite of admissions materials that pushed visual boundaries and reduced textual content for more engaging storytelling. We developed a modular design system inspired by constellations visible on USC's opening night, tying together various materials with the theme "Your Future Self Now." This approach was extended to digital platforms, enhancing the admitted student website and main admissions site with user-centric designs and intuitive navigation.

Results

The collaboration resulted in the production of over 20 unique assets, including brochures, postcards, and a "Welcome Kit" for admitted students. The rebranding and website enhancements were met with positive feedback, significantly improving the prospective student experience.

Client word

“We are excited to be launching these new resources for our students, and so glad that we were able to partner with you on bringing our ideas to life. Thanks to all for your exceptional teamwork, problem-solving, and creativity.”

Karen A. Rowan-Badger, Associate Dean, Admission and Student Services