For the Trees VR Experience

Interested in leveraging Digital Transformation, our client wanted to explore concepts, creative strategy and execute a new way to engage the public and dynamically change the narrative for sustainable forestry practices their industry uses to balance environmental stewardship with economic growth. 

For the OFIC, we crafted a dynamic and multifaceted outreach strategy to enhance public understanding and engagement. This included producing a TV commercial, launching out-of-home (OOH) and display ads, and creating event collateral and materials for local businesses. We also filmed explainer videos to elucidate complex topics and crafted social media vignettes that highlighted quick, engaging insights into the industry. This comprehensive approach was designed to amplify reach and impact across diverse media channels, ensuring a broad and effective dissemination of the campaign's key messages.

Our “For the Trees” campaign successfully reinvigorated public interest and support for the timber industry by emphasizing shared values and the collective benefits of sustainable forestry. The campaign’s narrative and visual storytelling, supported by a robust digital presence and targeted advertising, effectively communicated the industry’s commitment to ecological and economic harmony