The challenge
AARP needed to enhance its educational offerings for caregivers during the COVID-19 pandemic, ensuring the content was both informative and relatable. The challenge was to create webinars that were engaging, educational, and resonated with the real experiences of caregivers despite the fact that we could not gather in a studio.
Strategy
To address these needs, we developed a series of five remote webinars, each featuring expert interviews on key caregiving topics. We introduced two major innovations:"Caregiver Stories,"which included interviews with real caregivers to illustrate and support the webinar content, and upgraded the visual components of the webinars with clearer, more appealing, and on-brand graphics.
Results
The revamped webinar series significantly improved engagement and satisfaction among participants. The integration of real caregiver stories and enhanced graphics made the content more
accessible and impactful, providing caregivers with valuable insights and practical advice in an appealing format.
