The challenge
Nycote aimed to modernize their brand presence and streamline customer interactions through enhanced digital experiences and refreshed marketing materials. They needed a cohesive approach to connect with global customers and effectively communicate the technical superiority of their products.
Strategy
We redesigned and rebuilt Nycote's website for improved user experience and e-commerce capabilities, updated their product labels for clearer information delivery, and developed brochures that succinctly communicated their value proposition. Additionally, we created targeted ads and tradeshow collateral to increase brand visibility and engagement.
Results
The revamped website and new e-commerce platform significantly improved customer engagement and online sales. The refreshed marketing materials and cohesive branding efforts strengthened Nycote’s position in the market, leading to increased visibility and enhanced customer acquisition at industry tradeshows and beyond.
Client word
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Karen A. Rowan-Badger, Associate Dean, Admission and Student Services
