Website Design &
Development

Meeting to gather vital information. Discuss project goals, understand the ultimate purpose and target audience.

Review the current website, analyzing it’s alignment with revised goals. Identify areas for improvement.

Explore competitor websites and glean insights.

Organize content, identify gaps and plan new ideas for content creation.

Based on user journeys, we structure the site content to align with the audience's interests.

From the site map we create a content outline which ensures a seamless user experience.

Gather benchmark data, analyze site performance, and set the stage for outperforming the current website.

Structure the content and layout of the website with wireframes to quickly define hierarchy and order.

Alignment on the appropriate styleguide for colors, typography and elements is essential to align page wireframes with your brand. To guide the final visual design.

Integrating wireframes, styleguide and final content creates complete visual representations of your website for efficent development.

Preparation from the design team ensures alignment between approved visual mockups and efficiency in site development.

Selecting and installing the proper framework for project development, from back end CMS to front end site templates is essential to begin.

Early-stage prototypes help anticipate challenges and provide an estimate for any custom-developed solutions.

Crafting cohesive and dynamic templates, based on the sitemap and content outline provides a consistent web experience

To ensure a seamless user experience, we focus on responsive design for users visiting your site on desktop or mobile.

Document website features and schedule training for clients to manage dynamic content and future edits.

Integrating final client content while maintainin the approved site experience.

Rigorous quality control across various browsers and devices to ensure a consistent, smooth user experience.

Transfering the finished website to the clients server for launch, followed by a final team QC.

Analyzing post-launch, qualitative data with any necessary optimization to surpass benchmark website performance.

Employ PlaybookUX for user testing sessions to gather qualitative feedback for further improvements.

Rigorous quality control across various browsers and devices to ensure a consistent, smooth user experience.

Transfering the finished website to the clients server for launch, followed by a final team QC.