As a pioneer in health care, Group Health has made its mark on the communities it serves. Through its caring physicians and staff, members and community influencers, there was a tremendous opportunity to honor Group Health’s legacy and impact on the community while also laying a solid basis for the introduction of Kaiser Permanente.
Pioneering Care – Brand Awareness Campaign
A variety of actions were planned in support the goal of telling the Group Health success story and anchor the narrative for years to come.
- Build a messaging architecture that supports the brand promise and personality of Group Health
- Create a series of impactful and compelling media components for a robust campaign including a website, videos, infographics, and advertisements
- Produce signature programs and events, and engage media and employees
- Amplify Group Health’s corporate social responsibility and deploy a multi-channel marketing and social media program
- Expand opportunities for thought leadership and executive visibility, with authenticity and purpose
Once the final messaging and design was established it was used in a number of creative contexts.