USE THESE CENTRAL PILLARS FOR YOUR BRAND MANIFESTO
Vision
The aspirational goal, what you're looking to become, or what you're looking to achieve. This is a way of describing your big, hairy, audacious goal (also known as a BHAG).
Mission
What you do day to day – your daily operations. It guides the brand toward the vision. It helps keep the organization (or individual) on track with the right focus and priority. It inspires the operations to continue when the going gets tough.
Values
These are your core principles. These are the drivers that at the core you genuinely believe in, the non-negotiables if you will.
Create Change & Drive Growth
for your company or organization.
This workbook will guide you in:
Writing
a Mission Statement that ADDS value
Building
a Vision Statement that truly matters
Creating
meaningful Brand Values
Organizing
your Brand Touchpoints
Identifying
your Brand Non-Negotiables
What is a brand manifesto?
Create Change Gain Consensus & Drive Growth
By clarifying your Vision, mission, and values.
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